Our founder and CEO Tony Post fell in love with running when he headed to Tulsa, Oklahoma for college and joined his school’s D1 track and cross-country teams. After college, Tony moved to Massachusetts to run competitively, with ambitions to train harder and get faster. Like many runners though, his goals were often thwarted by injury, over-training, or ill-fitting shoes.

Turning his passion into a career, Tony began working in the shoe industry, learning everything he could about making high-quality footwear. After almost 30 years in the industry, Tony knew there was still something missing from the market – a shoe that allowed runners to access the benefits of natural running while retaining some of their favorite features found in traditional running shoes.